The CSE and SEC launched the 'A Share for Everyone, A Unit for Everyone' investor outreach at Monaragala and Batticaloa, drawing over 500 participants and offering investment coupons to early attendees. The programme will run nationwide to broaden access to equities through stockbrokers and unit trust managers, with participants including HNB Stockbrokers and Softlogic Asset Management.
Ada Derana·Jul 14, 2026·Promotional / marketingPositive
Softlogic Information Technologies (part of the Softlogic Group) is Sri Lanka's only Dell Technologies Titanium Partner, giving the group exclusive access to Dell's top-tier portfolio across data centre, cloud, cybersecurity and end-user solutions. This strengthens Softlogic Holdings PLC's IT solutions and services capabilities for local digital transformation clients.
IT & Digital
Ada Derana·Jul 6, 2026·Award or certificationPositive
Softlogic Information Technologies (part of Softlogic Holdings) won Xerox's Outstanding Performance award for FY2025/26 for its exceptional sales of Xerox imaging products, reflecting significant growth and market presence. The company cited strengthened offerings after Xerox's acquisition of Lexmark and island-wide in‑house service across all 25 districts.
Softlogic Holdings has raised 2.03 billion rupees of a targeted 10 billion-rupee equity raise and sold Odel's Koswatta land for about 1.5 billion rupees as part of a restructuring after both Softlogic and Odel were placed on the Colombo Stock Exchange Watchlist. Odel restructured 90% of bank facilities, converted a 3.2 billion-rupee intercompany loan to equity and scaled down the Odel Mall project to 6.28 billion rupees.
TourismConstruction Activity
Ada Derana·Jun 24, 2026·Award or certificationPositive
Softlogic Information Technologies achieved Dell Technologies Titanium Partner status and is the sole Titanium Partner in Sri Lanka. The recognition strengthens its strategic partnership with Dell and bolsters the position of parent Softlogic Holdings.
IT & Digital
Ada Derana·Jun 17, 2026·Award or certificationPositive
Softlogic Holdings (Softlogic Life) appointed former cricketer Wasim Akram as brand ambassador and launched a TV commercial, noting a 36% market share in the insurance sector.
Colombo Stock Exchange midday: ASPI down 0.13% at 22,280 with market turnover Rs.762 million and telecommunications leading turnover at Rs.107.3 million. Notable movers included Dialog +4.93%, RIL Property +8.02% and Digital Mobility +1.69%; Softlogic reported a Q3 loss of Rs.1.70bn (improved from Rs.4.59bn) and shares rose 3.03%.
IT & Digital
Daily FT·Apr 21, 2026·Award or certificationPositive
Softlogic Life reported Rs.40 billion Gross Written Premium by end-2025 (27% YoY growth) and a record January 2026 new business of over Rs.1.5 billion, while integrating the Allianz Life business and positioning for further growth in 2026.
Ada Derana·Mar 17, 2026·Promotional / marketingPositive
Samsung Sri Lanka launched two Double Door Inverter No Frost refrigerators (RT40H28WNQIG 253L at MRP LKR 159,999; RT40H30WNPIG 275L at MRP LKR 189,999) and a 12,000 BTU Twin Inverter AC (AR50H12D1JH/IG at MRP LKR 209,999) on 1 March 2026. The lineup — featuring SmartThings Wi‑Fi and energy-saving inverter tech — is sold island‑wide via authorised distributors including Singer and Softlogic, with 0% installment options.
Colombo Stock Exchange fell sharply as the ASPI dropped 3.47% (753.29 pts) to 20,939.26 and the S&P SL20 fell 3.17% to 5,891.67, with major decliners including John Keells, Dialog Axiata, Commercial Bank, HNB and DFCC. Siyapatha Finance, a Sampath Bank subsidiary, received CSE approval in principle to list Rs.3.75bn of 11.50% debentures.
ASPI fell 0.12% to 22,351.55 as profit-taking dragged the Colombo market, with declines in MELS, DOCK, CARS, SPEN and LLUB; market turnover was over Rs.4.3bn and foreign investors were net sellers of Rs.21.36m.
Colombo Stock Exchange's ASPI rose 2.17% to 22,378.52 on Tuesday as global oil fell below $100/bbl. Hatton National Bank, Sampath Bank, Commercial Bank and Dialog Axiata were top positive contributors; Softlogic Holdings (up 47.22% after six crossings) and Renuka Hotels saw notable turnover.
Fuel & Energy PricesConsumer Staples (FMCG)
Ada Derana·Feb 25, 2026·Promotional / marketingPositive
Samsung Sri Lanka launches the 'Wowurudu' Avurudu consumer-electronics campaign from 15 Feb 2026, introducing two new double-door inverter no-frost refrigerators and a Twin Inverter WiFi air conditioner and promoting products island-wide via authorised distributors including Singer and Softlogic.
Consumer Staples (FMCG)
Daily FT·Jan 29, 2026·Award or certificationPositive
Samsung Sri Lanka was awarded Superbrands Sri Lanka’s Choice 2025, highlighting strong consumer trust and brand leadership; the article notes Samsung’s island-wide distributor network includes Singer and Softlogic, and emphasizes its SmartThings ecosystem and payment-plan partnerships.
IT & Digital
Daily FT·Jan 28, 2026·Management or board changePositive
Softlogic Holdings PLC appointed Chandana De Silva as Country Head of Sabre Sri Lanka, its subsidiary and joint venture with Sabre. De Silva brings over 30 years' aviation experience with senior roles at SriLankan Airlines and Emirates, focused on commercial strategy and tourism partnerships.
Softlogic Life launched a 2026 brand campaign featuring a children’s-band version of 'E Rate Minissu' to promote national resilience and positivity; the campaign has gone viral and is gaining strong organic traction across traditional, digital and social platforms.
Healthcare & Pharma
Ada Derana·Jan 19, 2026·Promotional / marketingPositive
Softlogic Life launched a viral national marketing campaign at the start of 2026 promoting Sri Lankan resilience and positivity, gaining strong organic traction across traditional, digital and social platforms. The campaign uses a children's musical remake of 'E Rate Minissu' to boost national confidence and the insurer's brand.
Samsung was awarded Superbrands Sri Lanka’s Choice 2025, reinforcing its consumer electronics leadership and benefiting its island-wide distributor partners including Singer and Softlogic, as well as payment partners such as Singer Finance and Softlogic Capital.
The Securities and Exchange Commission has deferred suspension of trading in Softlogic Holdings PLC shares until 31 August 2026 (previously scheduled for 31 December 2025). Softlogic was placed on the Watch List after auditors raised going-concern emphasis and reported a Rs.3.66 loss per share for the six months to end‑September 2025.
Softlogic Holdings was unveiled as title sponsor of the new Kandy Kings franchise at a launch on 26 November ahead of the inaugural Ceylon Golf League (5–7 Dec) at Royal Colombo Golf Club. Supporting partners named include WealthTrust Securities, HNB Assurance and Rockland Distilleries.